Top 5 Fashion Games in Italy - Q1 2022

In the first quarter of 2022, the top 5 fashion games on a unified platform in Italy exhibited varied performance in terms of downloads, revenue, and active users. All data is sourced from Sensor Tower.

Project Makeover by Magic Tavern, Inc. saw its weekly revenue peaking at around $46K in early January, with a gradual decline to approximately $36K by the end of March. Weekly downloads started strong at 43K in the first week of January but decreased to about 10.5K by the end of the quarter. The game maintained a large user base, starting at 162K active users at the beginning of the quarter and ending with approximately 132K.

Hair Challenge from Rollic Games had relatively low weekly revenue, peaking at $35 in late January. Weekly downloads showed a declining trend from 35K at the end of December to approximately 15K by late March. The active user count followed a similar pattern, starting at 125K and decreasing to around 76K by the end of the quarter.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited experienced a significant rise in weekly revenue, reaching $358 in early March. Weekly downloads peaked at 21K in late January but dropped to around 6K by the end of March. Active users peaked at 41.5K in late January and fell to approximately 22K by the end of the quarter.

Hair Dye! from Crazy Labs did not generate any revenue during this period. Weekly downloads decreased from 45K at the end of December to about 10K by late March. The number of active users also dropped, starting at 128K and ending at approximately 43K.

Outfit Makeover by SUPERSONIC STUDIOS LTD had minimal revenue, with only a few dollars generated in sporadic weeks. Weekly downloads fluctuated, peaking at 26K in mid-February and ending at around 13K in late March. The active user count showed growth from 4.6K in early January to approximately 27.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.